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Overview
The Wireless industry
struggles with the transition to 3G while also experiencing very rapid acceptance of
the 802.11b standard (Wi-Fi) in the United States. The latter technology now allows
high-speed internet access at numerous locations via Wireless Local Area Networks
[WLANs]. Key markets affected include education, healthcare, manufacturing, retail,
hospitality, government, transportation and media. But relevant and needed managerial
research and advanced curriculum development are still surprisingly absent. This
Workshop aims to stimulate new research and educational activity. The Workshop
explores the following issues:
- Is Wireless an emerging and important business domain for management
research and curriculum development?
- If so, what are the key research and relevant education trends and
opportunities in Wireless arena that are emerging?
- What are the important managerial and intellectual "lessons" from
developments in the Wireless sectors, and can such insights be transferred usefully to other sectors, e.g. media, healthcare and financial services?
All Institute Workshops
strive to be true learning opportunities, explicitly designed to encourage a maximum
amount of interaction, high-level discussion and advanced perspectives for knowledge
creation. More detailed Workshop information is given below, as is a short
registration form.
Program
Wednesday, June 12, 2002
8:30 AM - 10:30 AM
New York Information Technology Center
55 Broad Street
Fourth Floor ("Global Digital Community Sandbox")
New York City
| 8:15
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Registration
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| 8:30 - 9:00 AM |
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Session I -
Wireless Broadband Networks - the US Experience
- Session Leaders:
- Professor Mihir Parikh, Institute for Technology and Enterprise
- Professor Bharat Rao, Institute for Technology and Enterprise
There has been an active establishment of innovative business models to tap
into the general demand for high-speed internet access by creating wireless
broadband networks based on clusters of WLANs. In this session, we explore
the key underlying factors driving Wi-Fi growth, competing technologies,and
outline the strategies of three companies involved in developing wireless
broadband networks through mini-cases. These companies, Boingo, Inc., Joltage
Networks, Inc., and Sputnik, Inc., though operating in the same market, offer
significantly differentiated access methodologies and services. We will also
discuss the nature of possible future innovation in this domain.
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| 9:00 - 9:30 AM |
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Session 2 -
Content Innovation in the Wireless Arena
- Session Leaders:
- Professor Nina Ziv, Institute for Technology and Enterprise
- Steven Spencer, Screaming Media
As the wireless arena evolves, companies which are content intensive, such as
book publishers, newspapers, and other sectors of the media industry, are
grappling with how to develop content on this new technology platform. This
session will deal with the managerial issues facing such companies as they
begin to use the wireless platform as another means of distributing their
content. A key focus of this session will be Screaming Media, a content
solutions provider, which aggregates, integrates, and distributes content on
a variety of platforms including wireless for information intensive industries
such as healthcare, financial services, and publishing.
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| 9:30 - 10:00 AM |
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Session 3 -
New Wireless Combinations: Emerging Patterns
of Corporate Alliances and Strategic Linkages
- Session Leaders:
- Professor Mel Horwitch, Institute for Technology and Enterprise
- Professor Mihir Parikh, Institute for Technology and Enterprise
As the Wireless industry is undergoing transformation with the rise of 3G
and wireless broadband networks, it is becoming clear that practically no single
firm no matter how large or seemingly dominant can go alone on all key dimensions
of doing business. This session focuses on inter-firm combinations in the
Wireless sector, e.g. the performance of multi-firm consortia for standards
(e.g. Symbian), alliances and joint ventures for technological and
product development (e.g. the Ericsson-Sony joint venture), and the efficacy
of taking minority equity positions (e.g. NTT DoCoMo and AT&T Wireless). The
two points of emphasis in this session are on key managerial-practice challenges
that are emerging and on major research questions that need to be answered.
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| 10:00 - 10:30 AM |
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Session 4 - Wrap-Up: Lessons Learned and Next Steps for
Wireless Managerial Research and Learning
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