Research
Areas
Managing
Emerging Technologies
Broadband,
Wireless and Digital Business Strategies
Global
Innovation Strategy
Branding
in Global Settings
Information
Technology in Retailing and the Supply Chain
Strategic
Alliances, Networks and Collaborative Enterprises
Refereed
Journal Publications
Nov, Oded and
Bharat Rao (2008),
‘Give According to Your Abilities, Receive According to Your Needs:
Threats and Opportunities,’ Communications of the ACM,
Vol. 51, No.5, pp. 83-87, May.
Rao, Bharat,
Oded Nov and Bojan Angelov (2006),
‘Fusion of Disruptive Technologies: Lessons from the Skype Case’,
European Management Journal, Vol. 24, No. 2/3, April/June.
Jan Damsgaard, Mihir Parikh
and Bharat Rao (2006),
‘Wireless Commons: Perils in the Common Good,’
Communications of the ACM, Vol. 49, No. 2, pp. 105-109, February.
Rao, Bharat
and Mihir Parikh
(2003), ‘Wireless Broadband Drivers and their Social
Implications,’ Technology in Society, Vol. 25, No. 4,
pp. 477-489.
Rao, Bharat and Mihir Parikh (2003), ‘Wireless Broadband
Networks: The US Experience,’ International Journal of Electronic
Commerce, Vol 8, No.1, November.
Rao, Bharat and Louis Minakakis (2002), ‘Evolution of Mobile
Location-based Services,’ Communications of the ACM, Vol. 46,
No.12, December.
Rao, Bharat
(2001), ‘Broadband Innovation and the Customer
Experience Imperative,’ International Journal on Media
Management, mcm-Institute,
University of St. Gallen, Switzerland, Summer 09/2001.
Rao, Bharat and Ruth de Backer (2001), ‘The Broadband Debate: Legal
and Business Implications,' In: Schmid, Beat F.; Glotz, Peter; Gomez,
Peter; Wittig, Dörte: JMM- Volume 2,
Issue 3/4- Autumn/Winter 2000. JMM - The International Journal on Media
Management, mcm-Institute,
University of St. Gallen, Switzerland,
02/2001.
Rao, Bharat (2000), 'Improving Retail Effectiveness Through
Technology: A Survey Of Analytical Tools For Physical And On-Line Retailers,'
Technology in Society, Pergammon Press, Vol. 22, 2000,
pp. 111-122.
Minakakis, Louis and Bharat Rao (1999), 'Competing in Online Markets:
Financial Services as a Case in Point', In: Schmid, Beat F.; Selz, Dorian: [EM -
International MIS, Electronic Commerce and Financial Services],
International Journal of Electronic Markets, Vol. 9, No. 4, 11/99.
Swaminathan, Vanitha, Elzbieta Lepkowska-White and Bharat Rao (1999), 'Browsers or Buyers in Cyberspace? An Investigation of
Factors Influencing Electronic Exchange', Journal of Computer
Mediated Communications, (5)1, September 1999.
Rao, Bharat (1999), 'The Internet and the Revolution in
Distribution: A Cross-Industry Examination and Synthesis,' Technology
in Society, Vol.21, No.3, Pergammon Press
Rao, Bharat, Ziv Navoth and Mel Horwitch (1999), 'Developing a World Class Distribution, Logistics and
Electronic Commerce Infrastructure', In: Schmid, Beat F.; Buchet, Brigette; Hoffmann, Christoph P.: [EM - Electronic
Commerce and Logistics]. EM - International Journal of Electronic Markets,
Vol. 9, No. 3, 09/99.
Rao, Bharat (1998), 'Deploying an Effective
e-tailing Strategy,' In: Schmid (Editor), Beat F.;
Klein, Stefan; Steinfield, Charles; Selz (Editor), Dorian; Buchet, Brigette: [EM - Electronic
Commerce in the Americas & Local versus Global Electronic Commerce]. EM
- International Journal of Electronic Markets, Vol. 9, No. 2, 12/98.
Rao, Bharat and Srinivas K. Reddy (1996), 'A Dynamic Approach to the Analysis of Strategic Alliances,'
in International Business Review, Special Issue on Relationship
Marketing, Vol 4, No.4, pp.499-518,
Elsevier Science Ltd., UK.
Richard
Fox, Srinivas K. Reddy and Bharat
P. Rao
(1996), 'Estimating Response to Repetitive Promotional
Stimuli,', Journal of the Academy of Marketing Science,
Vol.25, No.3, July, Sage Publications (This project was sponsored by a
Marketing Science Institute grant).
Edited Works
Invited Guest Editor (2005), Rao, Bharat;
Schmid, Beat
F.; Xu, Xingzi;
Zimmerman, Hans-Dieter (Eds.) EM – International Journal of Electronic
Markets, Special Issue on Ambient Intelligence and Pervasive Computing,
International Journal of Electronic Markets, Vol. 15, No.1.
Rao, Bharat
and Hans Dieter Zimmerman (2005), “Preface to Focus Theme Section on Ambient
Intelligence and Pervasive Computing,” Guest Editorial, in Rao, Bharat; Schmid, Beat
F.; Xu, Xingzi;
Zimmerman, Hans-Dieter (Eds.) in EM - International Journal of Electronic
Markets, Special Issue on Ambient Intelligence and Pervasive Computing,
International Journal of Electronic Markets, Vol. 15, No.1.
Invited Guest Editor (2002), Schmid, Beat F.; Rao, Bharat;
Pavlikova, Lucia; Buchet, Brigette (Eds.), EM
- International Journal of Electronic Markets, Special Issue
on M-Commerce, Vol. 12, No.1.
Rao, Bharat
(2002), “Preface to Focus Theme on M-Commerce,”
Guest Editorial, in Schmid, Beat
F.; Rao, Bharat; Pavlikova, Lucia; Buchet, Brigette (Eds.)
in EM - International Journal of Electronic Markets, Special
Issue on M-Commerce, Vol. 12, No. 1.
Book
Chapters, Articles and Reports
Rao, Bharat and Bojan Angelov (2008), ‘Invisible Computing: Vision or Reality?,’
IIIP Issues Paper, The Institute for Innovation and
Information Productivity, San Francisco, California, February 28th.
Angelov, Bojan and Bharat Rao (2006), ‘The Evolution of WiMAX
Toward a P2P Paradigm Shift,’ Annual Review of Communications,
International Engineering Consortium, Chicago, IL.
Rao, Bharat and Bojan Angelov (2005), ‘Bandwidth
Intensive Applications: Demand Trends, Usage Forecasts, and Comparative Costs,’
in NSF-ITR Technical Report on Fast File Transfers across Optical
Circuit-switched Networks, Grant No. ANI-0312376, National
Science Foundation.
Rao, Bharat and Bojan Angelov (2005), ‘Modeling
Price and Demand Sensitivity for Bandwidth-on-Demand Services,’ in NSF-ITR
Technical Report on Fast File Transfers across Optical Circuit-switched Networks,Grant No. ANI-0312376,
National Science Foundation.
Rao, Bharat and Louis Minakakis (2000), 'Online
Marketing Strategies In The Information Economy: A Comparative Analysis
,'
in Internet Marketing Research: Theory and Practice, Ook Lee, Ed., IDEA Group
Publishing.
Rao, Bharat,
Mel Horwitch and Ziv Navoth (2000),
‘The FDX Group: Building the
Electronic Commerce Backbone for the Future,’ in Internet Marketing:
Success Strategies For Internet Commerce, ed. Scott M. Smith, Brigham
Young University, Provo, UT.
Swaminathan, Vanitha, Elzbieta Lepkowska-White and Bharat Rao (1999), 'The
Internet and Consumer Buying Behavior: A Research Framework and
Analysis,’ Advances in Electronic Commerce, Charles Steinfeld, Ed., Purdue University Press.
Rao, Bharat (1999), 'Emerging
Business Models in Online Commerce,' Special Roundtable on
e-Commerce, Institute for Technology and Enterprise, New York, December
1999.
Rao, Bharat (1999), 'The Role of Supply
Chain Management in American Firms: Implications for Global Strategy,' in Case
Book on International Management (Fallstudien zum Internationalen Management), Joachim Zentes and Bernhard Swoboda, eds., Gabler Verlag, ISBN 3-409-11513-7.
Bharat
Rao
(1998), 'An Overview of Information Technology Applications in Retail
Merchandising,' A Report to the Harvard-Wharton Project on Retail Merchandising
Effectiveness, Project Co-Directors: Dr. Marshall
Fisher, Wharton School, University of Pennsylvania; Dr. Ananth Raman, Harvard
Business School.
Bharat
Rao
(1997), 'An Investigation into the Formation and Performance of Strategic
Alliances in the Biotechnology Industry', Doctoral Dissertation, University
of Georgia, Doctoral Advisor: Dr. Srinivas Reddy.
Bharat
Rao
(1996), 'Fostering Environmentally Sound Technology Transfer to Transition
Economies: Design and Operational Issues in International Cooperative
Relationships', A Proposal Submitted to the NATO International Scientific
Exchange Programs, Advanced Research Workshop on Strategies for
Environmental Sustainability: Lessons from International Cooperation, April
24-26, Moscow, Russia.
Conferences
Proceedings,
Articles and Other Presentations
Rao, Bharat (2008), ‘Implications for
Designing & Managing Urban Services: The Case of NYC’s 311 System,’
Proceedings of the 16th International Conference on Management of Technology,
April 5-10, 2008, Dubai, UAE (forthcoming).
Rao, Bharat, Bala Mulloth & Bojan Angelov (2008), ‘Creating A New Market in Space
– The Case of Virgin Galactic,’ Proceedings of the 16th International
Conference on Management of Technology, April 5-10, 2008, Dubai, UAE
(forthcoming).
Rao, Bharat and Bojan Angelov (2007), ‘Pervasive
Information Systems Value Chain: A Services Perspective,' Portland
International Conference on Management of Technology (PICMET), Portland,
Oregon, Aug 5-9th.
Rao, Bharat and Bala Mulloth (2007), ‘Building a
Global Brand: The Case of Wipro', Portland International Conference on
Management of Technology (PICMET), Portland, Oregon, Aug 5-9th.
Angelov, Bojan and Bharat Rao (2007), ''A
Comparative Assesment of Innovation
Taxonomies in Services,' International Association of the Management of
Technology (IAMOT) Conference, Miami Beach, Florida, May 14-17th.
Bojan Angelov and
Bharat Rao (2006),
‘From Macedonia to Mauritius: New Trajectories in Wireless Broadband
Deployment,’ Proceedings of M-Business 2006 – The Fourth International
Conference on Mobile Business, Copenhagen, Denmark, June 27-28th.
Rao, Bharat
and Bala Mulloth (2006),
‘How Outsourcing IT Providers are Moving up the Value Chain,’ British American
Business Newsletter, New York and London, Summer 2006,
p.6.
Nov, Oded and
Bharat Rao (2005),
‘A Common-Good Analysis of Grid-Based Computing Initiatives,’ Proceedings of PICMET 05 (Portland International Conference on Management
of Engineering and Technology), Portland, Oregon, July 29-August 2.
Rao, Bharat,
Oded Nov and Bojan Angelov (2005),
‘When Disruptive Technologies Integrate: Evidence from the Skype Case’ In: T. Khalil (Ed.),
Proceedings of the 14th International Conference on Management
of Technology, May 22-26, 2005, Vienna, Austria, International
Association for Management of Technology (IAMOT), ISBN 0-9712964-7-2.
Rao, Bharat
and Isabell Welpe (2005),
‘Engineering a Renaissance in Lower Manhattan: Using the Global and Local
Agglomeration of Artistic, Cultural, Economic and Knowledge Assets for Renewing
Lower Manhattan,’ Proceedings of EURAM 2005, European Academy
of Management Annual Conference, Munich, Germany, May 4-7th.
Damsgaard, Jan, Mihir Parikh and Bharat Rao (2004), ‘WiFi Community Networks: A Common Good Analysis,’ Proceedings of