Emerging Business Models in Online Commerce

Version 1.0, Last Revised December 12, 1999

Bharat Rao

Assistant Professor of Management, Institute for Technology and Enterprise, Polytechnic University

e-mail: brao@usa.net

Abstract

The Internet has emerged in the recent past as a dynamic medium for channeling transactions between customers and firms in a virtual marketplace. In this paper, we examine the various types of online commerce models that are emerging in the business-to-consumer, business-to-business, and consumer-to-consumer space. We illustrate these models with respect to their underlying value propositions, provide examples of industry leaders in the respective areas, and outline key technological innovations that will impact future developments. Some of these innovations will radically change the way consumers’ and businesses' shop, and ultimately, in the way industries are structured. We outline the fundamental changes that will be necessitated in business strategy, process, operations and marketing execution.

Download the complete paper in PDF Format (42.6KB) => DOWNLOAD NOW

Download Dr. Rao's presentation on "Emerging Models in Retailing" in PDF Format => DOWNLOAD NOW