Executives often strive to manage an organizational identity that integrates multiple stakeholders or constituents both within and outside the organization. In this study we examined organizational identity in the context of a multinational corporation (MNC). We argued that MNC executives, and particularly the CEO, would promote an identity that is flexible enough to maintain uniformity across subsidiaries, yet responsive to local or national values of subsidiary managers. We examined both CEO communications (company annual report and speeches) for evidence of
organizational identity and values, and stakeholders' survey ratings of management styles in 23 subsidiaries of a Fortune 30 high tech MNC. Dr. Berson will discuss the implications of our findings for globalization and
cross-cultural management.
About the speaker
Dr. Yair Berson received his Ph.D. in Management from the State University of New York at Binghamton. He is an Assistant Professor of Management at Polytechnic University since September 2000. His research focuses on leadership in technology intensive environments and concerns issues such as strategy, innovation and globalization.
Location
This research seminar will be held in the Management Department Conference room located in Rogers Hall 517. Space is limites.
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