The Emerging Impact of New Media and Push Technologies on Corporate Decision Making
Held on May 15, 1997
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This Round Table took an in-depth, original look
at the impact of new media and Push technologies on modern decision making. The discussion was based on
original research and development, in addition to presentations by leading practitioners from a variety
of industries and businesses.
At the time of this event, Push was often portrayed as the "next big thing". But the Round Table
discussion that took place indicated a more complex situation. Among other things, the written and
"live" case studies highlighted difficult operational issues associated with implementing Push
technologies across the board. They also demonstrated why, subsequently, Push played a more targeted
and less grandiose role than originally conceived by many Push advocates.
Industry speakers and panelists included:
- Hubert Delaney, Chief Technology Officer, BackWeb Technology;
- Brad Justus, Chief Operations Officer, Spiral Media;
- Manuel Ron, Chief Strategic and Financial Officer, Sixth Gear;
- Steven Rubinow, Vice President of Administrative and Investment Management Systems, Fidelity
Investments;
- William C. Rudin, President, Rudin Management, Inc.;
- Joseph Spadaro, Director of Programs and Services, New York Metropolitan Library Council; and
- Fred Wilson, Managing Partner, Flatiron Partners.
Institute and industry co-chairs, speakers and moderators were:
- Stephen Lake, CFO and Senior Vice President of Business Development, iVillage; and
- Professor Mel Horwitch, Director, Institute for Technology and Enterprise; Chair,
Department of Management, Polytechnic University
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