Sponsored jointly by the Institute and both the i:Lab and the Centre for Research in Information Management of London Business School, this Round Table examined digital-based innovation's impact on transforming companies, markets and the overall business environment.

Discussion zeroed in on several key New York City industries, including: entertainment, advertising, news, publishing, media and financial services. Of particular interest were those new and established firms and professionals based in New York City's "Silicon Alley" in the rapidly rising New Media industry.

Questions addressed at this Round Table included:

• What are the key managerial imperatives required for established firms to be successful in the digital-innovation business arena?
  
  
• Do the key attributes for success in the digital innovation arena really differ markedly from those required for success in traditional industries?
  
  
• Specifically, can novel business strategies or new business models for competing effectively online be discerned?
  
  

Industry and academic speakers and panelists included:

• Murray Alter, Coopers & Lybrand;
  
  
• Joseph De Feo, President and CEO, The Open Group; Click here for his presentation.
  
  
• John Gilbert, Executive Vice President and Chief Operating Officer, Rudin Management, Inc., Chief Technology Officer, New York Information Technology Center;
  
  
• George Lieberman, First Vice President and Senior Director, Technology Strategy Planning, Merrill Lynch;
  
  
• Professor Hal Varian, Dean, School of Information Management and Systems, University of California at Berkeley.
  
  

Institute and faculty speakers, panelists and moderators included:

• Professor Michael Earl, Director, Centre for Research in Information Management, London Business School;
  
  
• Professor Mel Horwitch, Director, Institute for Technology and Enterprise, Chair, Department of Management, Polytechnic University;
  
  
• Professor Jeffrey Sampler, London Business School; and
  
  
• Professor James Short, Director, i:Lab Cybermedia Research Laboratory, London Business School.