Case Study


BRM Technologies Ltd. - Overseeing the Global Entrepreneurship-Management Interface
Author: Nina Ziv

BRM is a private technology incubator based in Jerusalem, Israel. The case describes how BRM seeks Israeli entrepreneurs, provides them with operational support, and ultimately launches their start-ups in the United States. BRM's approach is a bi-national one in which research and development is done in Israel and business development and sales is done in the United States.

BRM's spin-off companies include:

    • Check Point, a leader in network security, and
    • BackWeb, a specialized "push technology" company.

The case explores whether BRM's approach is the optimal or even an effective way to nurture entrepreneurs. It also examines the challenges facing high-tech companies which are far from the technology market place, and it poses the question of whether it is possible to conduct research and development in a remote location and still dominate or help create the next "technology wave." The innovation implications of BRM's US-centric business development approach on the continued growth and technology development prowess of non-US high-tech centers in Israel and elsewhere are also addressed in this case.

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