Prof. Cusumano's recent book, Competing on Internet Time:
Lessons from Netscape and its Battle with Microsoft (Free Press/Simon &
Schuster, 1998, with David Yoffie), examines the competition between
Netscape and Microsoft as well as techniques used at both companies for
managing strategic planning and software product development for extremely
fast-paced and often unpredictable markets. This book was named one of the top
10 business books of 1998 by Business Week and Amazon.com, and even played a
noted role in the Microsoft anti-trust trial.
In this seminar (titled the same as the book), Professor Cusumano will focus on the key research
issues he faced in conducting this important study and on the high-level
scholarly and managerial implications and lessons arising out of this work.
Some quotes form the book:
- "Occasionally, the world experiences a technological revolution that changes
the way people live and interact. ...now we have the Internet." (Page.3)
- "The conventional wisdom about competition in the age of the Internet is that the
business world has become incredibly fast and unpredictable, and we need to
throw out the old rules of the game. We decided to test this hypothesis." (Page.5)
- "He [Netscape CEO Jim Barksdale] had read Microsoft Secrets[another best-seller
co-authored by Prof. Cusumano] and wasn't sure he wanted to reveal so much about his company
to the competition. ...Cusumano and Yoffie pointed out that companies usually learn
as much as the authors do when they undergo an in-depth study."
About the speaker
Michael A. Cusumano specializes in strategy and technology management in
the computer software, automobile, and consumer electronics industries.
He is the author or co-author of five books. He also has
written approximately fifty articles and working papers on
software engineering management, high-tech entrepreneurship, consumer
electronics development, manufacturing process innovation, and management
of product development teams. He also writes a monthly column for
Professor Cusumano received a B.A. degree from Princeton University in 1976
and a Ph.D. from Harvard University in 1984. He completed a postdoctoral
fellowship in the Production and Operations Management Area at the Harvard
Business School during 1984-86.
This research seminar will be held at the New York Information Technology Center,
55 Broad Street, in the "Global Digital Community Sandbox" on the Fourth Floor. (Note: 55
Broad Street is in the Wall Street District of Manhattan, a block away
New York Stock Exchange.) Click here for directions.
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