55 Broad Street: The Digitalization of Physical Space
Authors: Andrew Conway, Mel Horwitch, Jeffrey Sampler and James Short
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This multimedia, Web-based case, jointly
developed by the Institute and London Business School, deals with several significant business issues
related to the development of "smart-ready" and "wired" buildings and the resulting communities of
firms, organizations and professionals that form.
The case focuses on the decisions and actions taken by the Rudin family in Manhattan, during the
1994-1997 period, in transforming one of its major properties--55 Broad Street--into the famed
"New York Information Technology Center." (The Institute is located in this building, along with
numerous large and small technology companies and other organizations.)
Click here for the case.
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